Toni Childs

Three Times Grammy Nominee

What She Needed Help With

Three times Grammy nominee and five times Platinum internationally best-selling artist Toni Childs’ re-launched her musical career with a new album, a national tour and launch of body products range.

What We Did

We re-launched singer Toni Childs’ international profile after a 20 year musical exile, (she disappeared from public life with the diagnosis of Graves Diseases) after a stellar early first half of her career.

 

Her comeback tour was a hugely successful with full houses and raving fans. Her new album Keep The Faith sold well and fans loved her body-care range. We worked with Toni for the next 6 years to publicise her national Australian tours.

The Result

Toni worked hard. Really hard. We kicked off her national tour with over 80 media interviews. She had 7 television interviews, over 42 radio interviews and many print interviews with coverage in The Good Weekend, Marie Claire, Virgin inflight Voyeur, Australian Women’s Health, The Weekend Australian, Who magazine, Body + Soul, The Sunday Telegraph, The Sydney Morning Herald, The Courier Mail, The Sunday Mail, The Age, The Herald Sun and a lot more.

 

We re-launched Toni on the international stage after a 20 year hiatus. We re-engaged her fans with a new, upgraded message, and retained her initial show-stopping power. Could your Personal Brand use a new creative approach to achieve longevity like this? This is what is possible when you get Personal Branding right.

Industry

Arts

Entertainment

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PR Campaign

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"Working with Trudy Johnston has been a top shelf experience. Trudy and her team are warm, professional and impeccable in all their dealings – a class act. Trudy is the benchmark!"
TONI CHILDS
Impact Artist
"Working with Trudy Johnston has been a top shelf experience. Trudy and her team are warm, professional and impeccable in all their dealings – a class act. Trudy is the benchmark!"
TONI CHILDS
Impact Artist

Let's Work Together. Create Impact. Do Good.