MASTERCLASS
Brand Storytelling: Get Your Foundations Right
THE PERSONAL BRANDING JOURNEY
MASTERCLASS 3
Brand Storytelling: Get Your Foundations Right
We live in a world of information overwhelm.
Your success relies on the ability to cut through the digital noise. Attention is the new currency.
How do you capture audience attention?
How do you get audiences to remember your brand?
Answer: Brand storytelling mastery.
FACT:
- Storytelling increases the value of products by up to 2,706%*
- Storytelling can increase conversions by 30%
Attract and engage audiences. Master brand storytelling.
FREE MASTERCLASS: Wednesday 27 March 2024, 2-3pm AEDT
Brand Storytelling: Get Your Foundations Right
A staggering 92% of consumers want brands to make advertisements feel like a story.**
Why? Audiences remember stories more than they recall facts, figures and statistics.
It’s a brain thing. Stories create a neurochemical reaction that builds trust.
Trust builds relationships. Relationships grow customer bases. Customers grow businesses.
Cut through today’s digital noise and be engaging… to your people.
This is what amplifies the power of your Personal Brand, Organisational Brand and Employer Brand.
Highly practical, information-rich and fun.One-hour masterclass. Limited places available.
Zoom link provided upon registration. Don’t miss out.
In this masterclass, you’ll learn how to:
- Master your brand story
- Know your audiences – thoroughly
- Craft your brand narrative
Cut through the digital overwhelm and engage your audiences.
Wednesday 27 March 2024, 2-3pm AEDT
PRESENTER
Trudy Johnston,
Creative Director
Vim + Zest Personal Branding
Former University Lecturer (UNSW, Masters level) and Senior Personal Branding specialist, Trudy Johnston has been a driving force behind change-makers for more than 29 continuous years.
She’s mentored business leaders, Hollywood actresses and internationally renowned artists to actualise their purpose and create impact.
What Attendees Said
‘Thank you so much for your bright, and informative storytelling workshop. I really enjoyed your approach and warmth.’
– Susan Wanmer, Business Coach
‘Vim + Zest provided high quality content and practical tools, delivered with professionalism and consistency.’
– Maria Collyer, Business Advisor – Department of Industry, Science, Energy and Resources
‘I just wanted to say what fantastic content. It’s so good to hear such a well thought through approach.’
– James Cowley, PCI Group
*Bogwasi, Tumisang (March 2023) Brand Storytelling in 2024: The Latest Statistics and Trends. The Brand Shop.
**Bogwasi, Tumisang (March 2023) Brand Storytelling in 2024: The Latest Statistics and Trends. The Brand Shop.
