Anna Walker

Sports Diversity & Inclusion Specialist

Anna Walker

Strategist & Designer of Sports Programs. Diversity & Inclusion Specialist. Founder of From Now On, Anna Walker is the creator of audience-centric sports programs and products for social impact. She specialises in inclusive and diverse national and international sporting programs.


Consultancy team growth


Successful project re-launch

Project Brief

Our brief was to create online visibility for Anna Walker by distilling her Personal Brand storytelling to grow her sports consultancy, From Now On. We were tasked with developing her brand foundations with greater clarity so she could attract more consultancy projects, grow her portfolio, and build upon her achievements for projects such as Levelling the Deck, SWIM Jobs Victoria and The Abilities Program. For many years, Anna’s goal has been to impact social change through sport to enable great diversity and inclusion and opportunity for under-represented social sectors.

What We Did

Personal Brand Strategy, Visual Design, Social Media upgrade, LinkedIn Strategy

Vim + Zest Personal Branding distilled Anna Walker’s Personal Brand Value Proposition, developed her Personal Brand storytelling, and developed her narrative that integrated her professional achievements with her life-long passion for sports. We designed a new logo, colour palette and mood board, devised a LinkedIn strategy with sample content, and ideated a set of future-focused leadership speaking topics with audience-centric, Google-optimised content.

The Result

A clear, coherent and consistent brand with stronger visual storytelling, which has led to more consultancy engagements and a 50% growth of her consultancy, From Now On. Anna continues to develop innovative diversity and inclusion projects in sports for leading sports organisations, as seen in the Levelling the Deck Initiative for SWIM Coaches & Teachers Association Australia.

“a wealth of knowledge and experience”

Trudy and the team at Vim & Zest offer a wealth of knowledge and experience and have delivered us a superb awareness campaign designed to create a more inclusive community. Ever so grateful for their skills and creative touches.

From Now On

Experience the power of confidence with creativity to grow your consultancy.

Opportunities for meaningful, new projects arose because of Anna’s increased online visibility. You can have these as well.

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