Anna Walker
Sports Diversity & Inclusion Specialist
Anna Walker
Strategist & Designer of Sports Programs. Diversity & Inclusion Specialist. Founder of From Now On, Anna Walker is the creator of audience-centric sports programs and products for social impact. She specialises in inclusive and diverse national and international sporting programs.
50%
Consultancy team growth
1
Successful project re-launch
Project Brief
Our brief was to create online visibility for Anna Walker by distilling her Personal Brand storytelling to grow her sports consultancy, From Now On. We were tasked with developing her brand foundations with greater clarity so she could attract more consultancy projects, grow her portfolio, and build upon her achievements for projects such as Levelling the Deck, SWIM Jobs Victoria and The Abilities Program. For many years, Anna’s goal has been to impact social change through sport to enable great diversity and inclusion and opportunity for under-represented social sectors.
What We Did
Personal Brand Strategy, Visual Design, Social Media upgrade, LinkedIn Strategy
Vim + Zest Personal Branding distilled Anna Walker’s Personal Brand Value Proposition, developed her Personal Brand storytelling, and developed her narrative that integrated her professional achievements with her life-long passion for sports. We designed a new logo, colour palette and mood board, devised a LinkedIn strategy with sample content, and ideated a set of future-focused leadership speaking topics with audience-centric, Google-optimised content.
The Result
A clear, coherent and consistent brand with stronger visual storytelling, which has led to more consultancy engagements and a 50% growth of her consultancy, From Now On. Anna continues to develop innovative diversity and inclusion projects in sports for leading sports organisations, as seen in the Levelling the Deck Initiative for SWIM Coaches & Teachers Association Australia.
“a wealth of knowledge and experience”
Trudy and the team at Vim & Zest offer a wealth of knowledge and experience and have delivered us a superb awareness campaign designed to create a more inclusive community. Ever so grateful for their skills and creative touches.
ANNA WALKER
Founder
From Now On
Experience the power of confidence with creativity to grow your consultancy.
