Bobbie Foot
Head, BHP Operating System Deployment
East, BHP. Global WIM100 2020
Three times speaker at the United Nations. A globally recognised leader in Health, Safety and Environment (HSE) innovation. Specialising in the mining industry’s transition from extraction to regeneration.
An investment that pays for itself
3
United Nations
speaking events
2
Non-Executive Board
Director invitations
1 in 100
One of the top
WIM100, 2020
Project Brief
What We Did
Personal Branding, Web Design, Photography, Styling, Social Media Strategy, SEO Content Strategy, Design
In Phase 1 (2018) we worked with Bobbie to establish her Personal Brand and build online visibility. We developed a
comprehensive Personal Branding Strategy, complete with future-trending topics and strong messaging, LinkedIn
profile strategy, new logo, new visual identity, a SEO-friendly website, personal styling and a quality photoshoot.
Bobbie returned to work with us in 2022. In this second phase we updated her messaging and social media directions,
art-directed a new photoshoot and a new website to focus on her current initiatives and focussed career direction.
The Result
Three United Nations speaking engagements, the first of which was on 8 November 2019: The Impact of Mine Closure on
Women and Girls – Applying a Social Value Approach. This was followed by two more speaking engagements in 2021
and 2022 and an invitation to head a United Nations Department around transitioning industry from extractive to
regenerative.
We built a stunning Personal Brand website that set a benchmark for leaders in her industry, an article featuring Bobbie
on the homepage of BMA’s website and upgraded LinkedIn profile. This attracted Non-Executive Board invitations and a
wide range of speaking engagements, including the United Nations.
In 2020 Bobbie was recognised as one of the top 100 women in mining in the world.
“Amazing extra
opportunities
for me”
Bobbie Foot
IMAGINE AN INVITATION TO SPEAK AT THE UNITED NATIONS?
