Bobbie Foot

Head, BHP Operating System Deployment
East, BHP. Global WIM100 2020

Three times speaker at the United Nations. A globally recognised leader in Health, Safety and Environment (HSE) innovation. Specialising in the mining industry’s transition from extraction to regeneration.

An investment that pays for itself

Project outcomes with long-term value


United Nations
speaking events


Non-Executive Board
Director invitations

1 in 100

One of the top
WIM100, 2020

Project Brief

As one of the leaders of Health, Safety and Environment in Australia, and one of the Top WIM 100 (2020), Bobbie Foot maintains a firm commitment to make a significant, far-ranging impact by using innovative technologies to transition industry from extractive to regenerative.

What We Did

Personal Branding, Web Design, Photography, Styling, Social Media Strategy, SEO Content Strategy, Design

In Phase 1 (2018) we worked with Bobbie to establish her Personal Brand and build online visibility. We developed a
comprehensive Personal Branding Strategy, complete with future-trending topics and strong messaging, LinkedIn
profile strategy, new logo, new visual identity, a SEO-friendly website, personal styling and a quality photoshoot.


Bobbie returned to work with us in 2022. In this second phase we updated her messaging and social media directions,
art-directed a new photoshoot and a new website to focus on her current initiatives and focussed career direction.

The Result

Three United Nations speaking engagements, the first of which was on 8 November 2019: The Impact of Mine Closure on
Women and Girls – Applying a Social Value Approach. This was followed by two more speaking engagements in 2021
and 2022 and an invitation to head a United Nations Department around transitioning industry from extractive to


We built a stunning Personal Brand website that set a benchmark for leaders in her industry, an article featuring Bobbie
on the homepage of BMA’s website and upgraded LinkedIn profile. This attracted Non-Executive Board invitations and a
wide range of speaking engagements, including the United Nations.


In 2020 Bobbie was recognised as one of the top 100 women in mining in the world.

“Amazing extra opportunities
for me”

We loved working with you all throughout the year – it has certainly been a huge year for us, and I credit to the work we have done with you this year, a large amount of the personal growth and confidence I have achieved. This in turn has led to some amazing extra opportunities for me.

Bobbie Foot


Opportunities like this came because of Bobbie’s online visibility. Attract yours.

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