An investment that pays for itself
3
United Nations
speaking events
2
Non-Executive Board
Director invitations
1 in 100
One of the top
WIM100, 2020
Project Brief
What We Did
Personal Branding, Web Design, Photography, Styling, Social Media Strategy, SEO Content Strategy, Design
In Phase 1 (2018) we worked with Bobbie to establish her Personal Brand and build online visibility. We developed a
comprehensive Personal Branding Strategy, complete with future-trending topics and strong messaging, LinkedIn
profile strategy, new logo, new visual identity, a SEO-friendly website, personal styling and a quality photoshoot.
Bobbie returned to work with us in 2022. In this second phase we updated her messaging and social media directions,
art-directed a new photoshoot and a new website to focus on her current initiatives and focussed career direction.
The Result
Three United Nations speaking engagements, the first of which was on 8 November 2019: The Impact of Mine Closure on
Women and Girls – Applying a Social Value Approach. This was followed by two more speaking engagements in 2021
and 2022 and an invitation to head a United Nations Department around transitioning industry from extractive to
regenerative.
We built a stunning Personal Brand website that set a benchmark for leaders in her industry, an article featuring Bobbie
on the homepage of BMA’s website and upgraded LinkedIn profile. This attracted Non-Executive Board invitations and a
wide range of speaking engagements, including the United Nations.
In 2020 Bobbie was recognised as one of the top 100 women in mining in the world.
![](https://vimandzestpersonalbranding.com/wp-content/uploads/2022/12/Bobbie-Foot-2-773x1024.jpg)
![](https://vimandzestpersonalbranding.com/wp-content/uploads/2022/12/Bobbie-Foot-5-773x1024.jpg)
![](https://vimandzestpersonalbranding.com/wp-content/uploads/2022/12/Bobbie-Foot-6.png)
“Amazing extra
opportunities
for me”
Bobbie Foot
IMAGINE AN INVITATION TO SPEAK AT THE UNITED NATIONS?