An investment that pays for itself
An excellent salary
One thriving, new
In 2021 Lachlan Wilson came back to work with us again, this time to establish LachWil, his management consulting firm. Specialising in major infrastructure developments, LachWil is known for its outstanding, people-centric management consulting, project management and project services – particularly for highly complex, time poor projects.
What We Did
Personal Branding Phase 1, 2018: we intensively workshopped Lachlan’s Personal Brand with him, created a visual
communication strategy, ideated Thought Leadership content directions for him, art-directed a photo-hoot, built a
stunning new website that positioned him as a leader in his field. The key messages and SEO-informed website copy
speaks to both a specialist and layperson audience, across multiple industry sets.
Personal Branding Phase 2, 2021: we activated the Brand Spiral by linking Lachlan Wilson’s Personal Brand to his new
consultancy brand. We created new logos and visual assets for LachWil, including a stunning user-friendly new website,
updated the messaging to address changes in contexts and formulated a new Personal Branding framework that has
been rolled out to all the LachWil staff.
Phase 1: The attainment of a career goal where Lachlan secured 3 roles, one of which he took, with a 6 figure salary
increase, and a website that sets a benchmark for an approachable, authoritative leader in a highly competitive arena.
Phase 2: Establishing a strong authoritative website and social media presence that has supported the consultancy
growth from launch to six employees, within the first six months.
“supported my growth”
SEE YOURSELF ACHIEVING LIKE HIM?