Personal Branding
for Executives
and Managers

Thursday 2 May 2024, 11am AEST



Personal Branding for Executives and Managers

Like it or not, in today’s world, you are who Google says you are.

You already have a Personal Brand. Whether you manage it or not.

First impressions count. Your online profile is either the brilliant gateway to new opportunities OR it hampers your efforts to get ahead.

According to Career Builder, nearly 50% of employers won’t interview a candidate they can’t find online.

Given that today 97% of HR and staffing professionals use LinkedIn in their recruiting efforts, you need a strong Personal Brand to get ahead.

A strong, visible, authentic Personal Brand is what attracts opportunities:

1. An upgraded C-Suite position
2. A work promotion or a new career role
3. A Board appointment
4. Networks that grow organisations, teams and leaders

Learn how to craft your Personal Brand so it builds the reputation you want to have.

Be authentically you. Be visible. Attract opportunities.


Thursday 2 May 2024, 11am AEST

In this high value masterclass, you’ll learn:


  1. The components of a successful authentic Personal Brand
  2. How to remove the blocks to building a Personal Brand
  3. Where to start in publicly presenting yourself
  4. How to grow your online network through your Personal Brand

Attract the right people and the opportunities you want.


Trudy Johnston,
Creative Director
Vim + Zest Personal Branding

Former University Lecturer (UNSW, Masters level) and Senior Personal Branding specialist, Trudy Johnston has been a driving force behind change-makers for more than 29 continuous years.

She’s mentored business leaders, Hollywood actresses and internationally renowned artists to actualise their purpose and create impact.

What Attendees Said

‘Today …your presentation was outstanding, when you spoke hit me with knowledge and ideas, also excitement.’

– Paul Passey
Mortgage Broker, Smartline


‘Vim + Zest provided high quality content and practical tools, delivered with professionalism and consistency.’

– Maria Collyer
Department of Industry, Science, Energy and Resources

‘Hi Trudy, thank YOU, you were an inspiration!… your personal story and your brand building expertise … invaluable.’

– Tessa Martin
Co-Founder + Director, The Mount Warning Beverage Co. Pty Ltd