Nicole Bijlsma

Healthy Home, Healthy Family​

What She Needed Help With

In 2011 she released Healthy Home, Healthy Family (now in its 3rd edition) to educate people so they can make informed choices about the products they use and reduce exposure to hazards in the home. She needed help with a PR Campaign to get the book to an extensive audience.

What We Did

Our targeted publicity campaign strategy focused on the specific ways people could make their homes less hazardous, rather than announcing the release of the book itself. We took the hot topics of BPA plastics, mobile phones and electro-magnetic frequencies, smart-meters and pregnancy hazards to make our story relevant to everyday people. The media were responsive to the informed and practical perspective we offered.

The Result

Nicole Bijlsma has become a Thought Leader for how to have a ‘healthy home’ and minimise hazards in the home. We couldn’t be more thrilled for her.

Our campaign was a stellar success. Nicole is now a media authority with over 20 television interviews – Sunrise, The Morning Show and The Project; she is a columnist for Body + Soul (print readership – 6 million people per week, online – over 1 million per month).

Industry

Publishing

Services

PR Campaign

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"It was wonderful to work with Trudy… Being interviewed on every major television network, having a column in a major newspaper that is syndicated & the opportunity to speak around the country about healthy homes has way exceeded my expectations."
NICOLE BIJLSMA
Author
"It was wonderful to work with Trudy… Being interviewed on every major television network, having a column in a major newspaper that is syndicated & the opportunity to speak around the country about healthy homes has way exceeded my expectations."
NICOLE BIJLSMA
Author

Let's Work Together. Create Impact. Do Good.